7 Business Lessons from Star Wars

The sheer joy I felt watching The Force Awakens was only topped by seeing my utterly cynical, Star-Wars-fanatic husband moved to tears no fewer than 6 times (he counted) in those 136 minutes.

Much has been said about the franchise’s revival and the mythology of the Star Wars universe in general, but what pearls of wisdom can we find for the business world in J.J. Abrams’ newest masterpiece? Quite a few, as it turns out.

1 — Sell the experience