Lush gives its app a fresh new look and some innovative functionalities to welcome customers back to its UK shops

After a year when most of us had no choice but to do most of our shopping online, Lush was far from the only retailer which had to rely heavily on technology to keep going.

Yet even now as things seem to be returning to something closer to a pre-pandemic reality, and we look forward to going getting out of the house to go shopping (imagine!) …


Camo is an app that makes you look your best in your video calls without tracking users or selling their data.

It’s rare to find an app where even the free version is also free of advertisement. So what’s the catch? Surely it profits from user data in some way, there’s no such thing as a free lunch in tech…

Yet according to Camo’s Founder Aidan Fitzpatrick, the app’s strict no-tracking policy is a point of principle, and there is, in fact, no need for such intrusion into user privacy. Enough of their users are happy to pay the very…


This year is bringing some exciting technology trends that will help designers create more engaging user experiences. We pick our top 3.

Democratizing Animation

Marketers know that few tools are as effective in engaging your audience as a well-crafted animation. Traditionally, however, this type of material has been extremely labor-intensive — and therefore costly — to produce.


By Laura Kobylecky

I am alone in the empty streets of Austin. Everything has been simplified to geometric shapes and the stars are brighter than they’ve ever been in the middle of the city. Strange eyes look from high points and serve as a unifying aesthetic to the strange world. There are no bats, no rats and no raccoons. The closest things I’ve seen to life are the hovering drones that await my instructions. Who made this strange, virtual, world? The story begins last March.

On March 6 of 2020, South by Southwest was cancelled at the decree of the…


By Laura Kobylecky

Some people see them as a fun Internet novelty while others may see them as a sign that could lead to the total collapse of media trust. Ian Beacraft, CEO and Chief Futurist at Signal And Cipher (an agency that helps brands adapt to future tech) has a more optimistic perspective.

Synthetic media is a broad term for the production of media through artificial means. Beacraft introduces the concept with some popular Internet animations. The videos show celebrities and movie characters moving their mouths in sync to the words he is saying, creating the illusion that they…


Leading industry figures at South by Southwest talk about the interplay between connectivity and entertainment.

By Laura Kobylecky

#SXSW Online 2021 is bringing people together in a socially distant world. For this session, “Can 5G Transform the Live Music Experience?” Cristiano Amon and Steve Aoki have come together to talk about the impact of 5G technology on music. Cristiano Amon is the president of Qualcomm Incorporated and Aoki is a Grammy Nominated DJ, Producer, Music Executive, and Designer.

5G is a popular topic in 2021. It was discussed at the Consumer Electronics Show (CES) this year and remains a point…


IMAGE CREDIT @NASA

By Laura Kobylecky

South by Southwest has pivoted to an online-only event this year. SXSW Online 2021, as it’s officially called, is occurring in a digital venue that includes the normal collection of sessions about a wide range of topics.

One of these sessions is “Space Gold Rush,” a discussion about the possibilities and methods for mining in space. The discussion was moderated by Loren Grush, Senior Science Reporter at The Verge, and included Joe Landon, VP, Advanced Programs Dev, Commercial Civil Space at Lockheed Martin, Alexander MacDonald — Chief Economist and ISS National Lab Program Executive…


How Immersive Technologies are helping us reimagine personal interactions in a post-COVID world.

At the start of 2020 (remember those giddy, carefree times before the pandemic struck?) Unity asked more than a dozen industry experts — including yours truly — to share their thoughts on how immersive technologies would be embraced for a report entitled Top 2020 Trends: Enterprise AR & VR.

All signs were pointing to 2020 being a breakout year for immersive tech, and, as it turned out, this was one of the few things not to have been derailed by COVID-19.

With the widespread need for social…


Award-Winning Processor and Exciting Collaborations

By Laura Kobylecky

At this 2021 online edition of CES, AMD won an Award and the CEO gave a keynote speech. It’s a big year for AMD.

AMD’s “Ryzen™ 5000 Series desktop processors” won one of this year’s CES “Best of Innovation” Awards. The Innovation Awards are part of an annual competition “honoring outstanding design and engineering in consumer technology products.” The processor is “built on cutting edge ‘Zen 3’ technology, providing unmatched compute power and exceptional performance-per-watt thanks to its ground-breaking 7nm architecture,” according to their CES Innovation Award Profile.

Dr. Lisa Su, President…


P&G LifeLab is a Strange Place

By Laura Kobylecky

Normally, a convention like CES has a big expo hall with a variety of companies and promotional marketing techniques. This year, at online CES 2021, that has been replaced with a virtual exhibit hall. It is a section of the CES website where the exhibitors are listed alphabetically.

You can also narrow the exhibitors by category. Click on their name and you will go to a page with some basic info and whatever facts, media, and contact information they choose to provide. There is also a chat function available. …

Alice Bonasio

Technology writer for FastCo, Quartz, The Next Web, Ars Technica, Wired + more. Consultant specializing in VR #MixedReality and Strategic Communications

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