Communicating In the Age of AI

How machines can help us better connect with humans.

I spent many years working with start-ups and large corporations, and invariably they all spent a large proportion of their budgets getting their message across to consumers and other businesses.

Yet while there is no doubt that external communications are important, I found that the most successful companies were, in fact, the ones which dedicated just as much time, effort, and resources (if not more) to get their internal communications right.

Because it’s all well and good projecting the right image to the outside world, but if your messaging is not consistent internally, in other words, if your mission is not clear to your own team, you have very little chance of it ringing true to those outside it.

One of my favorite quotes from Richard Branson really sums it up: “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”

Building a cohesive and inclusive corporate culture is challenging for any company, but those challenges are exacerbated even further in an age where many employees work remotely, often in different time zones.

It might seem counter-intuitive, but where it comes to fostering better communication channels amongst humans…