Drinking Up Virtual Reality
6 min readDec 4, 2017
Brands are using immersive technologies to enhance user engagement and experience in interesting ways. We’ll drink to that!
This is the age of experience, where consumers have come to expect more of everything. More engagement, more interaction and more effort from marketers. Traditional marketing methods such as poster campaigns on billboards or buses, TV advertising, embedded website ads and pre-play video clips…