Engaging Audiences Through Immersive Technology

“In what new ways might arts institutions engage audiences through immersive experiences?”

That’s the million-dollar question. Or near enough. There is $750,000 in funding on offer for arts institutions — as well as technologists, companies and artists partnering with arts institutions — looking to answer it.

The grants are being offered by the Knight Foundation for ideas that demonstrate the ability of immersive technologies, such as virtual and mixed reality, to strengthen audience engagement.

“Arts institutions need more knowledge to move beyond just experimenting with these technologies to becoming proficient in leveraging their full potential.” Says Knight director Chris Barr.

To help them do this, winners will receive a share of $750,000 in funding, and optional technical support from Microsoft, including mixed-reality coaching, mentorship and technology access and training, as well as the opportunity to be featured across Microsoft marketing channels.

“We’re incredibly excited to support this open call for ways in which technology can help art institutions engage new audiences,” says Mira Lane, Partner Director Ethics & Society at Microsoft. “We strongly believe that immersive technology can enhance the ability for richer experiences, deeper storytelling…