Great Design is About Giving a S **t

Plootu Furniture Shop and Cafe in Helsinki

Making something beautiful is easy. The real challenge is to make it work beautifully

Everywhere I look in Helsinki I see beautifully designed objects and spaces. My digs at Aallonkoti are sleekly furnished, and everything in there — from the shower fittings to the self-sufficient plant ecosystem that purifies the air I breathe — does exactly…



Technology writer for FastCo, Quartz, The Next Web, Ars Technica, Wired + more. Consultant specializing in VR #MixedReality and Strategic Communications

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