How to Create a BAd Customer Experience: In a Nutshell

If you want to turn your customers into enemies, take some lessons from British Airways

Have you ever thought to yourself: “Gee, I wonder what’s the best way to quickly alienate my most loyal customers and send them running to my competitors?”

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Technology writer for FastCo, Quartz, The Next Web, Ars Technica, Wired + more. Consultant specializing in VR #MixedReality and Strategic Communications

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Alice Bonasio

Alice Bonasio

Technology writer for FastCo, Quartz, The Next Web, Ars Technica, Wired + more. Consultant specializing in VR #MixedReality and Strategic Communications