Image Searching Explained

There are many benefits to using reverse image searches. As we become an increasingly visual society, a picture really can be worth a thousand words.

For many years, if you wanted to search something on the Internet you would type a string of words into the search bar relating to what you were looking for and hoped to get the right results. You can tweak your text to suit if needs be, but it can be a laborious task to get the information you are after. However, there are literally billions of images online and these are now being used to make searches simpler.

When you search with an image, you will get results that could include similar images, websites that contain the images, and other sizes of the same image.

Finding the Origin

If you need to know where an image originated from and who created it, a reverse photo lookup is the simplest way to find the information you are looking for. Images can have a copyright on them, and this type of search will let you see if this is the case, let you give credit to the right source, and request permission for use if it is needed.

Discover Copying

If you are the original owner of an image, reverse image searches will let you see if other people are using it without your permission. Plagiarism is a big problem on the Internet as there are too many websites to be able to police all content and it is not difficult for someone to use images they should not. You will also be able to see if someone is using your images on fake websites or social media accounts.

Learn More

You can learn more about an image. For shoppers, it is a good way to see what similar products are for sale and where the best prices can be obtained. For historians, it can help to find the history of an object or if you want to know more about the characteristics of something, reverse image searching can help there too. There are lots of things that can be discovered from this type of search.

Marketing Tool

Reverse image searching can be a great marketing tool. For store owners, they can let their customers see immediately other colors and sizes, and that their product is the best deal. Written content will always be a vital part of any marketing, but the search engines now take account of images and videos too. The better quality they are, the further they move you up the ranking. Searching them will allow you to find the best size and quality of an image you want to use.

Public Awareness

As the public becomes more aware of reverse image searches, they are becoming more popular. When people realize how simple they are to use and that it can be a lot less painstaking than typing in text, users are turning to this method more and more. There is no doubt that there will always be the need for text searches as well, but they are likely to become few and far between as technology continues to progress.

Technology writer for FastCo, Quartz, The Next Web, Ars Technica, Wired + more. Consultant specializing in VR #MixedReality and Strategic Communications

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