Microsoft Partners with Creative Agencies to Expand HoloLens

Here at Tech Trends we have been fans of the HoloLens ever since we were invited to demo it last year, so we continue to follow its development with interest.

This week, for example, Microsoft announced that it is expanding its agency readiness program to Europe, as they continue to focus on enabling a broader community of developers and commercial partners to develop around the product.

Mixed Reality has huge potential for business but it requires a lot of skill and expertise coming together to produce compelling content for the medium.

They go on to list six new European-focused partners joining the HoloLens Agency Readiness Partner program (three in the UK, two in France and one in Germany). These are: Black Marble, Fundamental VR, Holoforge, Immersion, REWIND and Zuhlke.

The idea is that as more companies begin to understand and deploy the benefits of HoloLens and mixed reality it is important that we provide a broad set of choices to help IT departments build mixed reality applications.

If you would like help and guidance getting your own VR/AR/MR project off the ground, get in touch about our Virtual Reality Consultancy services and see how this exciting technology can be integrated into your commercial and branding strategy.

Originally published at Alice Bonasio.

Technology writer for FastCo, Quartz, The Next Web, Ars Technica, Wired + more. Consultant specializing in VR #MixedReality and Strategic Communications

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