Naked Tech for a Plastic-Free World

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Lush’s new concept shops are leveraging innovative technology to create a package-free customer experience.

With awareness of plastic pollution at an all-time high, Lush’s newest Naked shops offer literally hundreds of innovative and plastic packaging-free alternatives to your favourite cosmetics, and technology plays a key role in making that work.

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Lush Lens is an in development experience feature which enables Lush to reduce their impact on the environment by using the phone’s camera and Machine Learning to recognise products through the user’s smartphone camera, and give the customer detailed ingredient information and ‘how to use’ demonstrations via the app.

A while back the company opened the first such shop in Milan, which was a resounding success and convinced them there was definitely an appetite among consumers for this seemingly radical alternative to traditional, over-packaged cosmetics.

Lush Digital’s R&D team, Tech Warriors, are releasing a selection of work-in-progress experiments through the app and are inviting the public into their development process to trial and give open feedback through #LushLabs, Lush’s destination for development and research.

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Here at Tech Trends we’re fan of Lush’s brand of ethical innovation that has been showcased at several events we’ve attended which spans not only its retail shops but also a its amazing spa treatments.

Tech Trends offers a broad range of Digital Consultancy services to guide companies, individuals and brands in effectively leveraging existing and emerging technologies in their business strategy.

Written by

Technology writer for FastCo, Quartz, The Next Web, Ars Technica, Wired + more. Consultant specializing in VR #MixedReality and Strategic Communications

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