Naked Tech for a Plastic-Free World

Lush’s new concept shops are leveraging innovative technology to create a package-free customer experience.

With awareness of plastic pollution at an all-time high, Lush’s newest Naked shops offer literally hundreds of innovative and plastic packaging-free alternatives to your favourite cosmetics, and technology plays a key role in making that work.

“We think the future implications of this technology are they we’re able to further reduce packaging and printed materials and offer a richer alternative that gives consumers education about the benefits of cosmetics plus features such as ordering and sharing.

Lush Lens is an in development experience feature which enables Lush to reduce their impact on the environment by using the phone’s camera and Machine Learning to recognise products through the user’s smartphone camera, and give the customer detailed ingredient information and ‘how to use’ demonstrations via the app.