This NFL App Lets Fans Paint Their Faces With Augmented Reality

You can now put on a selfie game face without dealing with all the messy greasepaint.

Face painting is part and parcel of sports culture, particularly in the US. But — excuse the pun — let’s face it: not everybody has the time, patience and tolerant skin complexion to achieve that perfect artistic look that will do justice to your team and your devotion to them.

That’s where Augmented Reality comes in though, as three NFL teams are now offering their fans the chance to paint their faces with AR. San Francisco-based digital agency Float Hybrid worked with sponsors Bud Light and select NFL teams to incorporate the feature into the apps.

The feature uses facial detection to apply digital face paint masks in real time. Responsible for designing the various face paints, Float Hybrid studied countless images of fans across each participating team to understand which designs would resonate most with the local fans.

“We are…