This NFL App Lets Fans Paint Their Faces With Augmented Reality

Alice Bonasio
4 min readOct 19, 2017

You can now put on a selfie game face without dealing with all the messy greasepaint.

Face painting is part and parcel of sports culture, particularly in the US. But — excuse the pun — let’s face it: not everybody has the time, patience and tolerant skin complexion to achieve that perfect artistic look that will do justice to your team and your devotion to them.

Tech Trends Augmented Reality NFL Mobile App Bud Light Broncos

That’s where Augmented Reality comes in though, as three NFL teams are now offering their fans the chance to paint their faces with AR. San Francisco-based digital agency Float Hybrid worked with sponsors Bud Light and select NFL teams to incorporate the feature into the apps.

Tech Trends Augmented Reality NFL Mobile App Bud Light Broncos

The feature uses facial detection to apply digital face paint masks in real time. Responsible for designing the various face paints, Float Hybrid studied countless images of fans across each participating team to understand which designs would resonate most with the local fans.

“We are hyper-focused on leveraging innovative technologies to create memorable moments that drive emotional connections with consumers,” says Keith Bendes, VP Marketing and Strategic Partnerships at Float Hybrid. “AR Face Paint capitalizes on some of the most beloved and fun trends in mobile to provide all fans, whether in the stadium or at home, a way to showcase and share their fandom.”

The functionality was developed by Pittsburgh company YinzCam, which has considerable sports app pedigree from building 24 NFL club apps as well as more than 100 apps for teams in the NBA, WNBA, MLS, NRL, AFL and CFL, as well as apps for leagues, venues and events like the Super Bowl XLIX.

Tech Trends Augmented Reality NFL Mobile App Bud Light Broncos

The nice touch is that you don’t even need to download a separate app to try this new feature out. If you’re a…

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Alice Bonasio

Technology writer for FastCo, Quartz, The Next Web, Ars Technica, Wired + more. Consultant specializing in VR #MixedReality and Strategic Communications