Uber v Lyft: How Playing Nice Can Be a Winning Strategy

Uber’s cutthroat ethos is leaving it vulnerable to competitors

One sunny morning outside the Ferry Building in San Francisco, I was about to order an Uber when an over-friendly guy in a black t-shirt with a pink mustache logo approached me. My initial reaction was to tell this weirdo to leave me alone, but then he offered me a $50 Lyft voucher. Having established that this was a legit weirdo, and since I had heard a lot of people mentioning that company in the city, I decided to download it and request a Lyft instead. I haven’t opened my Uber app since.

Technology writer for FastCo, Quartz, The Next Web, Ars Technica, Wired + more. Consultant specializing in VR #MixedReality and Strategic Communications

Technology writer for FastCo, Quartz, The Next Web, Ars Technica, Wired + more. Consultant specializing in VR #MixedReality and Strategic Communications