Unlocking the Power of Meta’s ‘Threads’ for Small Business Success

Alice Bonasio
3 min readAug 2, 2023

How Meta’s ‘Threads’ Empowers Small Businesses to Thrive

Meta’s recent release of ‘Threads,’ a social media app, has taken the digital world by storm, surpassing the milestone of 10 million users in just seven hours. This impressive growth rate far outpaces the early adoption of platforms like Instagram and Twitter. As small businesses navigate the ever-evolving social media landscape, it’s crucial to explore how leveraging Threads can provide them with a competitive edge. In this article, we will delve into five ways small businesses can utilize Threads to their advantage, as suggested by Jon Morgan, CEO and Editor-in-Chief of Venture Smarter.

Enhancing Brand Awareness

With Threads, small businesses have an exceptional opportunity to increase their brand’s visibility. By sharing regular updates on products, services, and company news, these businesses can effectively reach their target audience. Building a strong brand presence is vital, as it influences customers’ decision-making processes. The early stage of Threads’ adoption provides an advantageous window for small businesses to gain organic reach, as their posts may be promoted to a wider audience before larger brands dominate the platform.

Fostering Customer Engagement

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Alice Bonasio
Alice Bonasio

Written by Alice Bonasio

Technology writer for FastCo, Quartz, The Next Web, Ars Technica, Wired + more. Consultant specializing in VR #MixedReality and Strategic Communications