VR: Fad or Fiction?

Alice Bonasio
3 min readJul 31, 2019

Is Virtual Reality a growing market segment or a flash in the pan?

Back in 2012, a starry-eyed young entrepreneur called Palmer Luckey announced a new and improved head-mounted display that would be better than pretty much everything on the market at the time, and affordable for gamers to boot.

He built the first prototype of his VR headset in 2011 and announced it on Kickstarter in 2012. His prototype…

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Alice Bonasio

Technology writer for FastCo, Quartz, The Next Web, Ars Technica, Wired + more. Consultant specializing in VR #MixedReality and Strategic Communications