Why is Everyone so Excited About Apple’s ARKit?

With the hype around Apple’s latest announcements you’d be forgiven for thinking they’re the first company to bring us AR.

Following Apple’s first keynote in its brand new HQ, people predictably started drooling over the iPhone X (the unveiling video below attracted nearly 8 million views in one day) in spite of the epic fail of the face recognition feature during the demo.

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Alice Bonasio

Alice Bonasio

8.7K Followers

Technology writer for FastCo, Quartz, The Next Web, Ars Technica, Wired + more. Consultant specializing in VR #MixedReality and Strategic Communications