You Shall Go to The Ball: The Fifty Shades Darker Experience in VR

We’ve seen a lot of folks jumping onto the 360 video bandwagon in the past year as commercial platforms like YouTube have started to support the format natively. What’s interesting about the Fifty Shades Darker experience that was release this week, however, is that — unlike most film-based “companion pieces,” which come across very much as an afterthought — Universal dedicated some impressive resources to it, involving over 200 actors and incorporating the VR element into the film’s production.

To do this, they partnered up with 5th Wall, a creative studio and agency specializing in the production of Virtual and Augmented reality videos. 360 videos are generally created by recording footage with multiple cameras simultaneously and then “stitching” it in post production to create that familiar “surround” effect where the viewer is free to look anywhere inside that scene, as opposed to having their gaze guided by the director’s choice of shot.

Chris Olimpo, Creative Director at 5th Wall explains that they were keen to bring the mythology of the Fifty Shades trilogy to life so that fans could literally step into that world. What initially…